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Business · Guess the stat

How well do you know brand logos?

Guess the real numbers behind brand logos and branding, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

In the 2026 Kantar BrandZ ranking, which company had the world's most valuable brand?

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Logo by the numbers

Real figures with their sources. All Logo facts →

L'Oreal, with 244 Madrid System applications

Which company was the top filer of international trademarks through WIPO's Madrid System in 2024?

Cosmetics companies launch huge numbers of new product names and logos every year, each needing its own trademark.

Source: WIPO, cited in Wikipedia: Trademark (2024) en.wikipedia.org

reportedly about $1 million

Pepsi's 2008 logo redesign, created by the Arnell Group, was widely reported to have cost around how much?

The redesign, and its reported price tag, drew a lot of media mockery at the time, including a CBS News headline questioning the cost.

Source: CBS News, cited in Wikipedia: Pepsi (2009) en.wikipedia.org

What people think about brand logos and identity design

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What matters most in a good logo?

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Which logo style do you prefer?

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Would you rather a brand keep the same logo forever, or refresh it every decade?

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Questions

How does LogoPoll.com work?

Each question asks you to guess a real number about brand logos and identity design. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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