Business · Facts & sources
3 sourced facts about brand logos and identity design, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer$470.9 billion
Different ranking firms use different methods, so a brand's rank can vary between reports done the same year.
Source: Interbrand, cited in Wikipedia: List of most valuable brands (2025) en.wikipedia.org
Answer767,138 applications
Every new brand name, slogan or logo a US business wants to protect needs its own trademark application.
Source: USPTO, cited in Wikipedia: United States Patent and Trademark Office (2024) en.wikipedia.org
Answer2007
The angular 'jagged number' logo was controversial when it launched, five years ahead of the Games themselves.
Source: Wikipedia: 2012 Summer Olympics (2007) en.wikipedia.org