Business · Facts & sources
4 sourced facts about brand logos and identity design, each with the context behind the number. 4 more are in today's round and appear here after it closes.
AnswerGoogle, valued at about $1.48 trillion
Brand value rankings combine financial performance with how strongly people recognize and trust a company's brand and logo.
Source: Kantar BrandZ, cited in Wikipedia: List of most valuable brands en.wikipedia.org
Answerreportedly about $1 million
The redesign, and its reported price tag, drew a lot of media mockery at the time, including a CBS News headline questioning the cost.
Source: CBS News, cited in Wikipedia: Pepsi (2009) en.wikipedia.org
Answer767,138 applications
Every new brand name, slogan or logo a US business wants to protect needs its own trademark application.
Source: USPTO, cited in Wikipedia: United States Patent and Trademark Office (2024) en.wikipedia.org
AnswerL'Oreal, with 244 Madrid System applications
Cosmetics companies launch huge numbers of new product names and logos every year, each needing its own trademark.
Source: WIPO, cited in Wikipedia: Trademark (2024) en.wikipedia.org